About Us

Established in 1950 by Late S. Kartar Singh Ji, NOVELTY began as a humble venture at Novelty Chowk, Amritsar. Guided by dedication and vision, the legacy was further strengthened by Late S. Bhupinder Singh Ji, transforming NOVELTY into a trusted and diversified business group.
Today, NOVELTY has evolved into a dynamic enterprise with a strong presence across multiple sectors including NOVELTY SWEETS, NOVELTY HYUNDAI, NOVELTY TATA, NOVELTY MAHINDRA, NOVELTY TVS, NOVELTY ATHER, along with its retail destinations, Omaxe Novelty Mall Amritsar and Novelty Mall Pathankot. Each vertical reflects our commitment to quality, innovation and customer satisfaction.
True to its name, NOVELTY represents innovation and a commitment to delivering a truly exceptional experience. For over 65 years, we have consistently focused on creating value and memorable journeys for our customers.
Owning a two wheeler is about freedom, convenience and everyday reliability, and NOVELTY TVS is committed to enhancing that experience at every step. As an authorised dealership of TVS Motor Company, NOVELTY TVS delivers a seamless and customer focused journey, combining performance with trust. Our experienced team offers personalised guidance to help you choose the right vehicle, while our trained professionals ensure dependable after sales support and service. From new vehicle sales to finance assistance, insurance and genuine accessories, we provide a complete solution under one roof. Backed by modern service facilities and company trained technicians, NOVELTY TVS ensures efficiency, reliability and peace of mind throughout your ownership experience, making every ride smooth, safe and enjoyable.